Fast-paced and rapidly growing, we are constantly exploring new ideas, new markets, and new industries. Our interest is piqued by innovative concepts and unique opportunities, inspired by Saudi Arabia’s Vision 2030 to participate in enhancing the quality of life by bringing novel and exciting experiences Our portfolio spans a diverse spectrum of sectors, from real estate to entertainment to athletics and technology.
Driving young energies to transform the corporate world in the region, we build for impact, creating opportunities for a new generation of business leaders, powered by a mindset of growth and entrepreneurship.
Inspiring and delighting audiences with our own entertainment solutions and destinations, delivering magical experiences of wonder and joy.
Helping young Saudis integrate an active and healthy lifestyle with a holistic approach to wellness.
Invigorating a landscape with modern living spaces, working environments, and mixed-use centers for the contemporary urbanite.
Embracing a mindset of digital transformation and technology entrepreneurship elevating business processes and quality of life.
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